Lesson 5


Welcome to the fifth lesson to maximize Client Engagement.

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Ok, enough of the commercial break and back to serious business 🙂

In the last lesson, you learned why Multi-Client Pathways are critical in your E-Learning courses.

You learned the key components to look for and why they lead to increased completion rates and what are the benefits to you and your students.

In this lesson, you will learn:

  • What is a Learning Management System (LMS)
  • What are different features and benefits of using the right LMS
  • How LMS impacts your course

Just to set a foundation, and to make sure we are all on the same page let’s look at what an LMS is: An LMS or Learning Management System is the framework handling all aspects of the learning process. It allows you to manage the delivery of your courses so that you increase client engagement, comprehension, confidence and results, all in a centralized location.

The right LMS platform future proofs your business to keep up with technological advances. It determines how you store your content, how you deliver it, and how your students access your course.

LMS works for various reasons:

  • First, it offers you a centralized location for all your course content and materials
  • Second, built into most LMS are tracking and reporting features that when used right can help you enhance your course through incremental improvements

  • Third, through a good LMS you can evaluate your client’s comprehension and retention levels through quizzes
  • Fourth, with LMS, upgrading and adding content to your courses is easy and fast
  • Lastly, LMS gives your clients a simplified learning process; figuring out where they’ve been, where they are, and where they need to go is easy

LMS is all about providing the best learners’ experience possible so that your clients stay engaged and complete your course, earning you the right to up-sell more products to your existing customers thus scaling your business.

Let’s explore how not having an LMS impacts your e-learning courses.

Without an LMS you will miss out on the benefit of a reporting package. Running your business without data means you won’t know your completion rates, where your clients are at any given moment, and where are they getting stuck.

Without an LMS your platform will have an out of date appearance and lack a responsive design so that your clients can consume your course in a way that fits their lifestyle. That’s either on the go on their smartphone, at home or the office on a laptop, or at the gym on their tablet while they do cardio.

The consequence of missing the mark on LMS is your course becomes a “difficult” task instead of an enjoyable and practical experience. Of course, this lowers client engagement, leading to higher dropout rates keeping you in the customer replacement business.

Without an LMS your course materials may be scattered in different places, making accessibility to your course content complicated and frustrating for your students.

If you clients have to access materials in various places, you’ve lost them! Scattered or poorly organized content creates space and your clients derail from their study path.

Their comprehension and retention drops and they become disengaged.

Uncertain customers don’t become repeat customers.

Without an LMS your course uses multiple logins instead of one login for your membership site and individual course. A single sign on is critical to removing friction and frustration.

LMS is a tool to care and nourish your relationship with customers. An LMS gives you the instruments to engage in a level of care that builds the following that positions you as an authority in your field, which of course leads to more sales.

Choosing the right LMS platform and optimizing their features is key to your success.

If you are starting to see the importance of a great LMS, you are not alone.

It’s more important than ever for companies to invest in their learning systems. Most LMS systems are 4-7 years old, and according to a Josh Bersin article in Forbes, 61% of businesses plan on replacing their platforms in the next 18 months.

Ok, he is my partial list of what an LMS System should do:

  1. Provides a framework handling all aspects of the learning process
  2. Allows you to manage the delivery of your courses
  3. Future proofs your business
  4. Determines how you store your content
  5. Determines how you deliver your content
  6. Determines how your students access your course
  7. Provide tracking and reporting features
  8. Evaluate your client’s comprehension and retention
  9. Building courses are easy and fast
  10. Simplifies the learning process
  11. Provides a simple path for the clients to follow along
  12. Provides reports and analytics
  13. Increase engagement
  14. Improves comprehension
  15. Provides gamification
  16. Break-up courses into lessons, topics, quizzes, and categories
  17. Drip-feed your lesson content according to a schedule
  18. One-time price, subscriptions, and shopping cart integration
  19. Award custom certificates and points for course activities
  20. Advanced Quizzing
  21. Comment and approve on submitted assignments
  22. Remove access after a specified amount of time
  23. Set course, lesson, and quiz based prerequisites
  24. Front-end profiles so users can track their course activity
  25. Rrack user progress and quiz results with ease
  26. Place users into groups and allow others to manage them
  27. Automatic email triggers increase learner engagement
  28. Insert videos, Articulate & Adobe Captivate files, images, audio, Google Docs and more
  29. Platform agnostic – works with any modern WordPress theme – no custom coding needed

This is only a part of the total functionality that we utilize and build into our custom done-for-you solutions for our clients. Twenty-nine functions expand to over fifty systems, processes, and benefits!

Are you starting to see why it is so critical to upgrade to the LMS platform?

By implementing the right LMS platform for your business, you’ll have the necessary tools to nurture the lifetime value of your customers increasing your up-sell opportunities and profit margins.

In the next lesson, I will speak about Responsive Design, or as I like to call it, Accessibility.



P.S. You can CLICK HERE to buy my Client Engagement E-learning and Profit Mastery Course and best of all after you become a client, you get to experience everything that I teach.

Register HERE for the next master class – it’s FREE

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1 Lesson 5: One Size Doesn’t Fit All – LMS Course Structure Download

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